Client Brand: Flora is a health and wellness brand dedicated to providing high-quality, natural supplements designed to support overall health and well-being. Focusing on digestive health, immune support, and energy enhancement, Flora aims to offer products that help individuals achieve a balanced and healthy lifestyle. Their commitment to quality, transparency, and customer satisfaction makes Flora a trusted name in the supplement industry.

Overview of Project: The project involved writing supplement labels and website copy for Flora's range of products, including "Gut Shield+," a digestive enzyme supplement. The goal was to create clear, informative, and engaging content that accurately reflects the products' benefits and features, adhering to regulatory standards and enhancing the brand's appeal to potential customers.

Target Audience: Health-conscious individuals, fitness enthusiasts, and anyone looking to improve their digestive health and overall wellness.

Deliverables:

• Format: Supplement labels and website copy
• Name: Flora Supplement Labels and Website Copy
• Dimensions: Standard label dimensions (specific to each product), website product descriptions

Guidelines:

• General: Ensure compliance with regulatory standards for supplement labeling and marketing. Provide accurate and scientifically supported information.
• Layout: Labels should be clear and easy to read, with essential information prominently displayed. Website copy should be engaging and informative, with a focus on benefits and usage.
• Content: Highlight key benefits of the supplements, such as digestive health support, enhanced nutrient absorption, and overall wellness. Use language that is both professional and accessible to a broad audience.
• Project-Specific: Align content with Flora's brand voice and messaging, emphasizing natural ingredients, quality, and customer trust.